Kassandra Rodriguez
Multiplatform Strategy and Social Coordinator at Warner Bros. Discovery
- Role
- Multiplatform Strategy and Social Coordinator at Warner Bros. Discovery
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kassandra Rodriguez
I am an enthusiastic University of Florida graduate with an interest in fashion and…
Experience
Multiplatform Strategy and Social Coordinator
Nov 2023 — Present · New York, NY, US
Manages social accounts for Discovery Channel, Animal Planet, Science Channel, Travel Channel, and TLC across platforms.• Supports brand tent poles like Shark Week and Puppy Bowl with custom TikTok trends, live tweets, pop culture memes, and talent-focused calls-to-action.• Plans daily photo and video content to grow the @Discovery social accounts through creator partnerships for social-first videos, flat content, and virtual takeovers.• Manages high-quality content from 10+ digital influencers for a team-led BIPOC creator accelerator program.• Collects data and evaluates performance digital successes and trends using key measurement techniques.
Education
University of Florida
Bachelor's of Science, Advertising
2018
University of Florida
Masters of Science in Management
2020 — 2023
Barbara Goleman Senior High School
Summa Cum Laude
2014 — 2018
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