Kassandra Rodriguez

Multiplatform Strategy and Social Coordinator at Warner Bros. Discovery

Role
Multiplatform Strategy and Social Coordinator at Warner Bros. Discovery
Location
New York, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kassandra Rodriguez

I am an enthusiastic University of Florida graduate with an interest in fashion and…

Experience

  1. Multiplatform Strategy and Social Coordinator

    Warner Bros. Discovery

    Nov 2023 — Present · New York, NY, US

    Manages social accounts for Discovery Channel, Animal Planet, Science Channel, Travel Channel, and TLC across platforms.• Supports brand tent poles like Shark Week and Puppy Bowl with custom TikTok trends, live tweets, pop culture memes, and talent-focused calls-to-action.• Plans daily photo and video content to grow the @Discovery social accounts through creator partnerships for social-first videos, flat content, and virtual takeovers.• Manages high-quality content from 10+ digital influencers for a team-led BIPOC creator accelerator program.• Collects data and evaluates performance digital successes and trends using key measurement techniques.

Education

  • University of Florida

    Bachelor's of Science, Advertising

    2018

  • University of Florida

    Masters of Science in Management

    2020 — 2023

  • Barbara Goleman Senior High School

    Summa Cum Laude

    2014 — 2018

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Kassandra Rodriguez — Multiplatform Strategy and Social Coordinator at Warner Bros. Discovery in New York, NY, US | Unifers