Kassandra Pavlidis
Senior Marketing Manager Creative Strategy @Speekly
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Manager Creative Strategy @Speekly
Köln, DE
Owning the overarching Creative Strategy across Paid, Organic & Social channels• Defining messaging, positioning & content angles based on performance data, search intent & market insights• Developing integrated Content & Social Media strategies aligned with all funnel stages• Identifing high-volume and -intent search opportunities & translating them into organic SEO content strategies• Translating KPI insights (CTR, Hook Rate, ROAS, Conversion Rate) into strategic creative shifts• Optimizing landing page messaging & content structure for conversion uplift• Developing CRM and lifecycle marketing strategies – including automated workflows & marketing campaigns to improve engagement
EDUCATION
University of South Wales
Bachelor of Arts (B.A.), Fashion Management & Communication
AMD Akademie Mode & Design
Schuleigenes Diplom, Modejournalismus/Medienkommunikation
SKILLS
ABOUT KASSANDRA PAVLIDIS
For me, content isn’t just a job — it’s the art of building trust, emotion, and excitement around a brand And at Speekly, I make sure every piece of content (no matter text or motion) is spot on!So far, my journey has taken me from fashion to fintech, working with teams at Savage X Fenty, Fabletics, Greator, and N26. Along the way, I’ve learned how to move effortlessly between B2C, FMCG, and B2B — adapting strategy, tone, and creative execution to fit each audience. With a background in e-commerce, CRM, performance marketing, and copy- & content writing, I know how to drive engagement, optimise customer journeys, build thought leadership, and convert interest into action In the end, the best ideas balance creativity with clear strategic intentions — to create content that doesn\'t just look good, but performs
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.