Kaspar Herrmann

Head of Trade Strategy & Execution @Imperial Brands PLC

Hamburg, DE

I lead a team of 90 across five sub-departments, reporting to the DACH cluster CEO/GM. We shape and deliver trade and sales strategies that drive impact. We orchestrate a market force of 250 field reps and 30 call agents, focusing on furniture development and execution, category management, space planning, impactful trade materials, the B2B2C platform meinReemtsma, and the customer engagement program ReeConnect. I believe real success comes from teamwork, cross-functional collaboration, and the conviction that execution is both king and Kong.