Kashyap Shah
Deputy General Manager Marketing @Tata Motors
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WORK HISTORY
Deputy General Manager Marketing @Tata Motors
Mumbai, IN
EDUCATION
Navrang High school
Mathematics
LDRP Institute of Technology & Research, Gujarat Technological University
Bachelor of Engineering (B.E.), Electrical, Electronics and Communications Engineering
Symbiosis Institute of Business Management (SIBM) Bengaluru
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT KASHYAP SHAH
Marketing Leader | Commercial Vehicle Strategist | Growth CatalystWith 9+ years of diverse experience at Tata Motors, I’ve grown through the ranks across sales, strategy, and marketing roles—earning a front-row seat to the transformation of India’s commercial vehicle industry.From managing high-performing sales teams on the ground to driving zonal strategies and now shaping national marketing for ILMCV Trucks, my journey has been rooted in customer-centric thinking, data-led decisions, and a deep understanding of what drives the market.In my current role as National Marketing Manager – ILMCV Trucks, I lead brand-building initiatives, product marketing, demand generation campaigns, and dealer engagement strategies that align business goals with customer impact. Core Strengths:• Strategic Marketing & Brand Positioning• Channel Management & Dealer Development• GTM Planning & Product Launches• Customer Insight Mapping• Cross-functional Leadership• Digital & On-Ground Campaign ExecutionI believe in creating marketing that not only communicates but connects—with customers, with dealers, and with the frontline that keeps the wheels of India’s economy turning.When I’m not working on brand campaigns or product narratives, you’ll find me writing stories, curating team culture initiatives, or exploring ideas at the intersection of mobility and impact.
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