Kashish Khatri
Attended Devi Ahilya Vishwavidyalaya, Indore
- Role
- Ppc Executive at DIGITECH India
- Location
- Indore, MP, IN
- LinkedIn followers
- 500 followers
About Kashish Khatri
A results-oriented PPC Executive with 2 years of comprehensive experience in driving…
Experience
Ppc Executive
Jan 2025 — Present · Indore, IN
Conduct market and competitor research to define audience targeting and budget allocation.Suggest platform choices (Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads) based on client/industry needs.Create and manage paid search and display campaigns (Google Ads, Bing Ads, etc.).Build ad groups, write compelling ad copy, and select high-performing keywords.Set up audience targeting, geo-targeting, device preferences, and scheduling.Monitor campaigns daily to ensure performance goals (CTR, CPA, ROAS, etc.) are met.Optimize bids, budgets, and targeting to reduce cost-per-click (CPC) and improve ROI.Conduct A/B testing on ad creatives, extensions, and landing pages.Set up and maintain tracking tools like Google Analytics, Google Tag Manager, and conversion tracking pixels.Build reports using Google Data Studio, Excel, or internal dashboards.Interpret data trends and prepare insights for clients or stakeholders.Allocate and adjust monthly/quarterly ad budgets based on campaign performance.Prevent overspending and identify low-performing campaigns for reallocation.Stay updated with algorithm changes and new features in ad platforms.
Education
Devi Ahilya Vishwavidyalaya, Indore
Bachelor's degree
2003
Devi Ahilya Vishwavidyalaya, Indore
Bcomtax
2017 — 2019
Devi Ahilya Vishwavidyalaya, Indore
Bachelors of commerce in taxation
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