Kashish Dhawan
Influencer Marketing Specialist
- Role
- Influencer Marketing Specialist at Vimergy
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kashish Dhawan
Vimergy’s influencer marketing team leverages expertise in TikTok, affiliate programs…
Experience
Influencer Marketing Specialist
Jan 2025 — Present
Managed influencer partnerships using Aspire and Modash to identify, recruit, and maintain relationships with niche-aligned creators across TikTok, Instagram, and YouTube.Spearheaded influencer campaigns using the TikTok Creator Marketplace to collaborate with niche-aligned creators, improving campaign ROI by 30%.Successfully onboarded and managed TikTok influencers for affiliate marketing initiatives, resulting in a 40% boost in product referrals and sales.Managed TikTok Affiliate Program workflows, including tracking performance, negotiating creator rates, and ensuring FTC compliance in influencer content.Built and managed a network of micro and macro influencers through TikTok\'s Affiliate Program, Aspire, and Modash leveraging performance-based structures to scale campaign ROI.Oversaw end-to-end campaign management — from creator vetting and outreach to contract negotiation, content briefing, and post-campaign analytics.Produced short-form video concepts tailored to platform trends and brand goals using tools like Canva, CapCut, and TikTok Ads Manager.Developed and managed monthly content calendars for TikTok, Instagram, and LinkedIn to ensure cohesive brand storytelling and audience engagement.Conducted competitive analysis and social listening to identify content gaps and emerging opportunities.Ran A/B testing on post formats, captions, and CTAs to improve engagement rate and follower retention.Planned and executed webinars end to end to drive sales and brand awareness.Conducted and presented Tiktok and social media analytic reporting.
Education
North Creek High School
Sales and Marketing
2016 — 2018
University of Washington
Bachelor's degree, Business Administration and Management, General
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