Kashan Arshad

Pricing & Growth Analyst @Purilite

ON, CA

Built and automated dashboards in Microsoft Azure DevOps and Power BI, integrating data from Excel/SQL pipelines to streamline reporting workflows and ensure real-time visibility into performance metrics.• Designed and implemented a dynamic pricing model for FMCG categories, boosting profit margins by 8% and reducing near-expiry stock by 75%, directly increasing ROI.• Led a mass price reduction initiative on underperforming SKUs, achieving a 2.5x uplift in traffic and converting high-visibility items into revenue-generating products.• Conducted pricing audits and KVI (Key Value Item) competitiveness tracking, raising price match rates above 90% and strengthening category competitiveness.• Built and automated SQL, Power BI, and Excel dashboards, reducing reporting turnaround by 45% and improving management decision-making.• Identified underperforming SKUs across marketplaces with high visibility but low conversions, and developed targeted mass price reduction initiatives to improve sales performance.• Led a pilot strategy on high-traffic products with zero orders, implementing discount campaigns and seller-side adjustments that successfully converted them into active selling assortments.• Daily collaboration with fulfillment team to provide them market analysis of high moving inventory SKUs, and to source reliable and cost-effective vendors along with providing best quality.

European-University Viadrina

International business

European-University Viadrina

Masters

Iqra University (Official)

Bachelor of Business Administration - BBA