Kashaf Arif
Senior Enterprise Analyst @Meltwater
Signup · Get unlimited contacts
WORK HISTORY
Senior Enterprise Analyst @Meltwater
Toronto, ON, CA
EDUCATION
Lahore University of Management Sciences
BSc (Hons), Management Science
Toronto Metropolitan University
Master's degree, Digital Media and Technology
ABOUT KASHAF ARIF
Master\'s degree in Digital Media and Technology from Toronto Metropolitan University (formerly Ryerson). Completed undergraduate degree in Management Science and Data Analytics from Lahore University of Management Sciences (LUMS). Kashaf has a well-diversified experience in FMCG Marketing, Research, Digital Analytics & Insights, including one and a half years with Nielsen Media Middle East. She worked as a Business Partner Insights for Home Care and Foods & Refreshment in the marketing department at Unilever. Her Master\'s thesis covered the topic of Social Media Marketing. She applied her analytics and insights lens, analyzed the social media data for a brand-related campaign, and utilized the Regression Model to understand the factors that optimize \"user engagement\" on social media platforms.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.