Kassandra Krifka

Marketing and Communications Director, Upward Oregon @Oregon State Treasury

Salem, OR, US

Direct strategic communications and marketing for all aspects of Upward Oregon’s statewide and national communications for the Oregon ABLE Savings Plan, Embark and OregonSaves, the nation’s first state-run, auto-enrollment retirement plan. Focus on enhancing brand perception, developing owned and earned media, expanding program reach, and diversifying account holders.o Direct the work of marketing consultants with regard to paid marketing activities, outbound content, messaging, lead generation and strategyo Manage publicity activities: press releases, media relationship cultivation, distribution list growth, interview preparation, staffing the State Treasurer at media and community events, and serving as the Network’s spokesperson with stakeholders and the mediao Manage and develop social media campaigns and content across program channelso Develop targeted messaging and design for key communications: website, email, annual reports, articles and promotional materialso Oversee communications content for all network technology platforms and websites, including enhancements and new featureso Head up special projects

Chapman University

B.F.A., Graphic Design

Victoria University of Wellington

N/A, Study Abroad

University of Southern California

M.P.A., Public Administration (emphasis on Environmental & Nonprofit Management)