Kasey Griesmer

Director, Global Consumer Insights at New Balance

Role: Director, Global Consumer Insights & Analytics at New Balance
Location: Boston, MA, US
LinkedIn followers: 500 followers

About Kasey Griesmer

To be an authentic and successful brand, I believe the consumer should be in side step with you to inform as many decisions as possible. I\'m passionate about bringing the consumer into product development, innovation, marketing and beyond to tell a real story that resonates. Developed for them, by them. I am dedicated to innovating new ways of bringing the consumer voice into business decisions to make smart choices based on what we know, and prioritizing what we still need to learn.

Experience

Director, Global Consumer Insights & Analytics
New Balance
Mar 2025 — Present

Education

Bentley University
Bachleor of Science, Marketing
2007 — 2011

Skills

Social Media
Google Adwords
Pinterest
SEO
Blogger
Content Strategy
Social Networking
Social Media Measurement
Facebook
Google+
Event Planning
Email Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Event Management
Digital Strategy
Marketing
Online Marketing
Youtube
Web Analytics
Digital Marketing
Blogging
Google Analytics
Twitter
Editing

Contact information

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Work email
•••••@newbalance.com
Personal email
•••••@•••••.com
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Current company

New Balance

Sporting Goods Manufacturing · 12K employees · Founded 1906 · Brighton, Massachusetts, United States

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

newbalance.com

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About Kasey Griesmer

Experience

Director, Global Consumer Insights & Analytics

Education

Bentley University

Skills

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