Kasey Jarvis
Senior Search Engine Optimization Analyst @Edward Jones
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WORK HISTORY
Senior Search Engine Optimization Analyst @Edward Jones
VT, US
Working closely with members of the Search team, business analysts, content, and product owners to continually refine and execute changes that improve both the findability and searchability of firm content- Suggest and implement on & off page SEO enhancements based on quantitative and qualitative data analysis- Develop and maintain a performance dashboard of KPIs for the SEO program; deliver analysis and ad-hoc reporting- Monitor SEO tools to identify and investigate existing or emerging issues that may have a negative impact on search performance/user experience- Lead requirements gathering and quality assurance activities for search technology enhancements- Support new Generative AI search capabilities and optimize existing content for visibility in Coveo Relevance Generative Answering.
EDUCATION
Champlain College
Bachelor of Science Degree in Business, Small Business Management & Entrepreneurship
SKILLS
ABOUT KASEY JARVIS
With over a decade of experience in SEO and SEM, I bring a strategic, performance-driven approach to search marketing — blending deep technical expertise with creative problem-solving and a strong focus on user intent. I have 2 years of experience working at the intersection of search and generative AI. In my current role I\'m developing strategies for optimizing content to appear in generative answering for a search product that uses generative AI.My portfolio spans everything from local brick-and-mortar businesses (like independent car dealerships) to enterprise-level brands, including a nationally recognized cleaning products company owned by a global CPG corporation. I’ve helped clients grow by aligning search strategy with business goals — using both organic and paid channels effectively.In SEO, I approach every project with a focus on authority, relevance, and usability. My goal is always to ensure that both users and search engines recognize the web page as the best, most authoritative answer for a given query. In SEM, I specialize in optimizing campaign structure for Quality Score, leveraging machine learning capabilities within ad platforms, and identifying high-impact, low-CPC opportunities to maximize ROI.Select Achievements:Earned multiple page-one rankings and Google Featured Snippets for clients in the CPG space by producing high-E-E-A-T content tailored to user needs and search engine best practicesManaged over $1 million in annual Google Ads spend at a national scale, driving measurable improvements in cost efficiency and lead volumeDeveloped SEO-informed content strategies and site architecture optimizations that supported long-term organic growth across multiple industriesCore Skills:Search-optimized copywriting and content strategyTechnical SEO: HTML, CSS, CMS platformsGoogle Search Ads (Certified) & SEM strategyKeyword research, competitor analysis & trend identificationTools: Moz, Majestic, AWR, Screaming FrogDirect client communication & account managementI\'m passionate about staying ahead of the curve — especially at the intersection of search and emerging technologies like generative AI. Whether I’m optimizing content for E-E-A-T or experimenting with prompt engineering to enhance search workflows, I’m always focused on delivering results that matter.
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