Kasey Fox
Associate Manager, Crm @Alterra Mountain Company
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WORK HISTORY
Associate Manager, Crm @Alterra Mountain Company
Denver, CO, US
Own the execution of the CRM sales campaign calendar- Define audience segments, campaign goals, and customer journeys aligned with business objectives- Own the design, content development, and execution of sales emails and lifecycle campaigns, ensuring accuracy, brand alignment, and compliance with legal requirements- Implement testing strategies (A/B, multivariate, dynamic content) and leverage to optimize campaign performance- Manage the end-to-end execution of sales campaigns for Ikon Pass destinations, including content development, email creation, deployment, and campaign reviews with destination leads- Ensure compliance with email best practices, deliverability standards, and global data privacy regulations (e.g, CASL, GDPR)- Use campaign data and customer insights to drive refinements and improve future communications- Monitor and report on campaign KPIs such as open rate, click-through rate, conversion rate, and unsubscribe rate- Identify trends and opportunities for improvement and bring forward recommendations for testing and optimization to senior leadership- Stay informed on industry trends and new technologies to help enhance CRM efforts.
EDUCATION
General Assembly
Certificate , Digital Marketing
University of Colorado Boulder
Bachelor's degree, Ecology and Evolutionary Biology
SKILLS
ABOUT KASEY FOX
A dynamic marketing professional with experience in all aspects of Digital Marketing ranging from foundational knowledge to high-level strategic planning. I’ve spent my career building a test-learn-optimize mindset to tackle the ever-changing digital landscape.
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