Kasey Fox

About Kasey Fox

A dynamic marketing professional with experience in all aspects of Digital Marketing ranging from foundational knowledge to high-level strategic planning. I’ve spent my career building a test-learn-optimize mindset to tackle the ever-changing digital landscape.

Experience

1. Associate Manager, Crm

   Alterra Mountain Company

   Oct 2025 — Present · Denver, CO, US

   Own the execution of the CRM sales campaign calendar- Define audience segments, campaign goals, and customer journeys aligned with business objectives- Own the design, content development, and execution of sales emails and lifecycle campaigns, ensuring accuracy, brand alignment, and compliance with legal requirements- Implement testing strategies (A/B, multivariate, dynamic content) and leverage to optimize campaign performance- Manage the end-to-end execution of sales campaigns for Ikon Pass destinations, including content development, email creation, deployment, and campaign reviews with destination leads- Ensure compliance with email best practices, deliverability standards, and global data privacy regulations (e.g, CASL, GDPR)- Use campaign data and customer insights to drive refinements and improve future communications- Monitor and report on campaign KPIs such as open rate, click-through rate, conversion rate, and unsubscribe rate- Identify trends and opportunities for improvement and bring forward recommendations for testing and optimization to senior leadership- Stay informed on industry trends and new technologies to help enhance CRM efforts.

Education

• General Assembly

  Certificate , Digital Marketing

  2017 — 2017

• University of Colorado Boulder

  Bachelor's degree, Ecology and Evolutionary Biology

  2012 — 2016

Skills

• Marketing
• Microsoft Office
• Facebook
• Search Engine Optimization (SEO)
• Digital Marketing
• Research
• Event Management
• Interpersonal Communication
• Editing
• Facebook Marketing
• Master Scuba Diver
• Creative Content Creation
• Scuba Diving Instruction
• Customer Service
• Social Media
• Biology
• Team Building
• Management
• Program Management
• Leadership
• Communication
• Google Analytics
• Strategic Planning
• Scuba Diving
• Google Adwords
• Environmental Education
• Customer Relationship Management (Crm)
• Public Speaking
• Project Management
• Social Networking
• Microsoft Word
• Team Leadership
• Email Marketing
• Marine Biology
• Teamwork
• Teaching
• Time Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel