Kasch Wilder
Senior Strategist @Modern
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WORK HISTORY
Senior Strategist @Modern
Strategic consultant advising clients integrating account-based marketing (ABM), or foundational growth marketing approaches, into their business strategy. Specialist in advancing Demandbase platform maturity, and leading campaign strategy through activation.Key focus areas; bringing teams together around strategic goals, defining KPIs & measurement frameworks that connect strategies & campaigns to business outcomes, maximising value from ABM tech & paid channels.
EDUCATION
Oxford Brookes University
Bachelor of Arts - BA, International Relations & Politics
SKILLS
ABOUT KASCH WILDER
Hello. As a Senior Strategist specialising in ABM business planning & campaign activation, I’m an active listener to people with mixed marketing, revenue & commercial priorities. I traveled a hybrid journey to Strategy, seeing the discipline as a platform to lift team capability with shared knowledge, insights and great collective consultancy.To develop impactful growth strategy for enterprise b2b brands, we need LOTS of collaboration.I get innovative ideas into action by- Serving as a hybrid strategic x activation resource across agency & client teams- Connecting strategy & execution- Lifting team knowledge of Account-Based Marketing- Maximising ABM tech stack value & return- Sharing insight & leading action from paid channel diagnostics- Selecting KPIs that measure the right things and driving shared knowledge of those KPIs
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