Kasandra Garcia
Digital Account Executive @Build Media Group
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WORK HISTORY
Digital Account Executive @Build Media Group
Los Angeles, CA, US
Generated $10k+ in additional revenue in 2024 by upselling services to existing accounts, increasing client retention and profitability.•Served as the primary point of contact for client marketing strategies, achieving quota targets and fostering long-term relationships across diverse home service markets.•Collaborated with cross-functional teams to optimize lead generation efforts and deliver actionable reporting, improving campaign performance metrics by 25%.•Prospected and secured new business opportunities, negotiated contracts, and managed pricing updates to align with client goals and market trends.•Oversaw the full sales cycle, identifying client needs, proposing tailored marketing solutions, and closing deals to meet revenue objectives.•Managed a portfolio of accounts worth $30k annually, ensuring consistent growth and high client satisfaction.•Increased marketing ROI by 20% through data-driven strategy adjustments and targeted service recommendations.•Trained and guided clients on service offerings, enhancing their understanding and utilization of digital marketing tools.
EDUCATION
San Francisco State University
Bachelor's degree, Biology, General
ABOUT KASANDRA GARCIA
I’m a brand-focused marketing professional with over 6 years of experience leading digital strategy, campaign execution, sales, and client communications across B2C industries. My expertise spans social media, SEO, paid media, paid social, email, SMS, sponsorships, event planning, and content creation—helping brands grow with creative ideas backed by data.Beyond marketing execution, I bring a hybrid strength in account/project management, team coordination, and client-facing roles, making me a strong partner across departments. I thrive in roles where I can build relationships, keep teams organized, and bring ideas to life—from strategy to launch.Whether leading a go-to-market campaign, managing creative production, or supporting executives with marketing operations—I love finding better, faster ways to make an impact.Key Strengths: Brand Positioning & Messaging Campaign Strategy (Social, Email, SEO, Paid Media, SMS) Project & Account Management Lead Generation & Customer Acquisition Cross-Functional Team Support & Coordination Creative Production Oversight Client Relationships & Communication
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