Kasandra Cortinas

About Kasandra Cortinas

Passionate about turning insights into action and creating meaningful impact for customers and teams. My career started in sales development, where curiosity, persistence, and a focus on understanding people helped me consistently build strong relationships and uncover opportunities.Over time, I expanded into go-to-market strategy and product-focused initiatives, helping shape messaging, define target audiences, and translate customer conversations into strategies that drive growth. I enjoy collaborating across functions, connecting the dots between marketing, sales, and product to create solutions that truly meet customer needs.Driven by curiosity, adaptability, and a desire to learn, I thrive in fast-paced environments where I can grow, take initiative, and make a difference. I’m excited by opportunities to contribute to teams that value creativity, strategy, and delivering meaningful results for their customers.

Experience

1. Enterprise Recurring Revenue

   Ordergroove

   Mar 2025 — Present · NY, US

   Support go-to-market execution for Ordergroove’s Digital vertical through a balanced mix of inbound and outbound outreach.Partner cross-functionally with Marketing, Product, and Sales to refine positioning, segmentation, and messaging for subscription and membership use cases.Conduct market and account research to inform ICP segmentation across eCommerce, LMS, and fully custom brand implementations.Develop segment-specific value narratives that highlight reduced total cost of ownership for custom builds, integration value for LMS platforms, and revenue unlocks through eCommerce subscriptions.Contribute to pre- and post-event GTM motions (webinars, roundtables, field events), converting engagement into qualified, discussion-level conversations.Provide competitive and market insights that inform outbound strategy, enablement materials, and content development.

Education

• Arizona State University

  Bachelor of Arts - BA, Mass Communication/Media Studies