Karyn Olsson
CEO @Marketing Department, Inc
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WORK HISTORY
CEO @Marketing Department, Inc
Houghton, MI, US
Marketing Department, Inc.(MDI), a full-service agency that specializes in B2B strategy and business development. MDI has grown a reputation for growing small and mid-sized manufactures with clients in Michigan, Wisconsin and Florida. The agency provides expertise in strategic planning, marketing & brand strategy, traditional & digital advertising and lead generation, website and digital services.
SKILLS
ABOUT KARYN OLSSON
As the CEO of Marketing Department, Inc, I\'ve spent over 30 years helping businesses—especially small and mid-sized manufacturers—transform their brand presence and achieve sustainable growth. My passion lies in equipping business leaders and marketing professionals with the strategies, tools, and insights they need to drive measurable success. At Marketing Department, Inc, we\'ve earned a reputation for being more than just a service provider—we\'re growth partners. We\'ve successfully guided over clients through their marketing challenges, delivering results that resonate. In our 18 years, clients acknowledge the impact of our work on their goals and growth. What I\'m Working On: I\'m channeling my experience into two major projects: a book on marketing, set to release in 2025, and the launch of MAPS (Marketing and Performance System), designed to help small business leaders and marketing professionals make smarter, more effective marketing decisions. My mission is to provide practical tools and resources that guide businesses toward achieving a higher ROI from their marketing efforts—without just handing them the answers but empowering them to find their own solutions. This is the legacy I want to leave to CEOs and business owners who work hard to build great businesses: a practical, results-driven approach that equips them with the insights and systems they need for long-term success. How I work: Direct, candid (no BS), but gracious and results-oriented, I believe in the power of insightful analysis and strategic action. I guide clients with objectiveness, knowledge, transformative advice, outcomes, and insightful analysis to solve problems and create opportunities that grow companies and energize brands. My Superpower: Quick, practical problem-solving is my forte. I thrive on turning challenges into opportunities, whether through a strategic marketing plan or a simple yet powerful idea. As a High D on the DISC assessment and a blend of Myers-Briggs personality types, often fluctuating between INTJ and ENTJ, I bring a unique combination of strategic thinking and decisive leadership to every project, adapting my approach to meet the needs of each situation. Join Me on This Journey: Whether you\'re a business leader looking to elevate your brand, a marketing professional eager to learn and grow, or simply someone passionate about smart, effective marketing, I invite you to connect with me. Let\'s explore how we can achieve more—together.
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