Karyn Lally

About Karyn Lally

A vibrant, experienced sales and marketing professional in the consumer packaged goods industry with various roles, including success in direct sales and account management, people leader management, distributor management, field marketing, customer marketing and channel lead and stategy planning.Skilled in joint business planning and achieving sales objectives with key accounts, leadership among peers, business partners and key stakeholders, execution of strategic marketing initiatives, program development and execution. I am a passionate cross-functional collaborator, strong in influencing teams, leading projects and particularly enjoy agency management and relationship building, striving for strong rapport across all teams and customers.

Experience

1. Marketing Manager (Contract)

   Free Bird

   Oct 2025 — Present

   Adapted from large corporations to a lean startup, bringing structure while operating with speed, flexibility and hands-on execution. •Collaborate with sales and creative teams to design and produce all POS trade materials and manage vendor relationships.•Collaborating with internal team on planning, activation and execution for NASCAR brand partnership. Project-managing cross-functional asset development to ensure on-time, on-budget readiness for the upcoming season.

Education

• Bowling Green State University

  Bachelor of Science (B.S.), Kinesiology and Exercise Science

  2009 — 2013

Skills

• Trade Promotions
• Healthcare
• Customer Service
• Fitness
• Leadership
• Research
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Microsoft Office
• Sales
• Leadership Development
• Event Planning
• Fundraising
• Teaching
• Time Management
• Social Networking
• Outlook
• Account Management
• Microsoft Word
• Marketing
• Public Speaking
• Coaching
• Social Media