Kathryn Guerrero

About Kathryn Guerrero

Award-winning brand and content strategy leader with Fortune 500 experience has solid digital marketing and communications foundation geared to contributing to a firm\'s bottom line. Highly connective and motivated team leader and project manager with skills and experiences that can transfer to any industry. Gets excited about meeting challenges, finding innovative solutions and delivering bottom-line value. Ideal roles are in a team-based delivery process.Possesses a strong understanding of AI and emerging technologies, with a passion for crafting compelling narratives that resonate with audiences. Other strengths include content strategy development, identifying target audiences, digital marketing campaigns for various products and services across multiple communication channels and successfully growing brand share. Have launched new products that were top sellers in their category within six months. Extensive experience in both virtual and remote work; served as sole global team representative from North America and also sole local member on national team. This made the pandemic-driven WFH transition very easy to manage due to familiarity with multiple communication platforms like Teams, Zoom, Slack, etc. Dedicated home office. As a lifelong competitive equestrian, bring earned skills to my workplace starting with teamwork, coaching / feedback, goal setting, planning, patience, persistence and practice, resource management, and the big one: leadership. I repeatedly convince a 1,700 lb prey animal to maintain confidence in my guidance instead of choosing flight. Brand Development - Marketing Communications - Corporate Communications - Content Strategy - AI Prompt Engineering - Project Management - Opportunity Identification & Positioning - New Product Introduction & Launches - Campaigns - Social Media - Digital Marketing - Multimedia Promotion Campaigns - Market Expansion - Change Communications

Experience

1. Global Marketing Communications Director, Americas

   Emerson

   Oct 2024 — Present · Houston, TX, US

   Lead and develop comprehensive marketing and communication strategies that align with business objectives. Drive brand awareness, foster a customer-centric approach, and mentor a high-performing team of Marcomms professionals. Oversee digital marketing initiatives, public relations efforts, and global marketing collaborations to enhance market leadership and customer experience.

Education

• Trinity College, Rome Campus

  Art history, architecture

• The Art Institute of San Antonio

  Fine art, design

• Trinity University

  B.A. Communication

Skills

• Newsletters
• Brand & Reputation Management
• Strategy
• Integrated Marketing
• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Editing
• Marketing
• Brand Management
• Management
• Marketing Strategy
• Analysis
• Social Media
• Leadership
• Brand Development
• Corporate Social Responsibility
• Crisis Communications
• Project Management
• Community Outreach
• Corporate Communications
• Direct Marketing
• Product Marketing
• Competitive Analysis
• Advertising
• Marketing Communications