Karyn Fleeting
Delivery Director @Reach plc
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WORK HISTORY
Delivery Director @Reach plc
Key achievement in this role to date: the development and successful implementation of innovative, industry-leading AI projects and AI governance initiatives, which have transformed legacy workflows. These include Guten: a proprietary suite of AI-supported tools, behind a 100% increase in content production speed. In 2024 it supported 1.8 billion page views.Leading on the evolution of Reach’s approach to AI. Directed the implementation of AI-led solutions throughout the organisation. Managed a cross-functional team including data scientists, engineers, journalists and lawyers. Responsibility for: the company’s AI strategy and roadmap, aligned to business objectives; AI governance and engagement with ethical considerations; a business-wide AI literacy programme, with initiatives ranging from mandatory training modules, to hands-on workshops.Led the continued development and implementation of Reach’s Customer Value Strategy: a data-driven approach to digital revenue growth, drawing on new technologies and revenue models to deliver a significant shift in how the business leveraged audience and market data across its digital ecosystem, to increase the value of the company’s content consumers to its advertising customers.Initiatives centred on subscriptions and registrations. Delivered significant impact: 13 million registered customers, with the proportion of digital revenue directly attributable to data-driven sources rising from 25% in 2021 to 43% in 2023. Cross-functional project management and delivery, aligned with business growth objectives. Example: development and delivery of Curiously: a new, youth-focused brand beyond Reach’s core, older demographic. Curiously launched in September 2022, lives on social platforms (TikTok, Snapchat etc.) and now has more than 600K followers.Provision of thought leadership and expertise. Identifying emerging technology and trends, and evaluating their potential impact on Reach brands and the wider industry.
EDUCATION
UCL
Bachelor of Arts, English Literature
University of Surrey
Doctor of Philosophy - PhD, Artificial Intelligence and Digital Media Inclusion
City and Guilds of London Institute - ILM
Level 5 Diploma, Leadership and Management
SKILLS
ABOUT KARYN FLEETING
Extensive experience providing strategic advisory, project management and operational oversight across a range of sectors including publishing and law. Notable recent achievements in AI. A business leader at Reach plc: the UK’s largest commercial news publisher, reaching 69% of the UK population every month, with a portfolio of 120+ brands ranging from the Daily Mirror and Daily Express, to the Manchester Evening News. Outside work I study at the University of Surrey, undertaking a PhD in Artificial Intelligence and Digital Media Inclusion. My research focuses upon pressing AI developments into service, for new insights into two of the oldest challenges facing publishers: how to reduce news avoidance and how to increase engagement with news brands by younger audiences.I was lucky to have a leg-up early in my career, after winning the annual Vogue Talent Contest aged 21 - but if my face looks familiar, it is more likely to be because I was a minor blogebrity in the 2010s. A one-time winner of the Cosmopolitan Lifestyle Blogger of the Year Award, no less!
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