Karyne Roy

About Karyne Roy

I\'m a Performance Content Strategist at IPG Mediabrands (MBCS) who believes that compelling content, backed by data, is the key to unlocking brand success. I\'m passionate about understanding audience behavior and crafting content that resonates and drives action. I leverage AI to unearth deep personalization insights, conduct thorough creative audit analyses to identify top-performing content, and integrate creative best practices to elevate brand messaging. Ultimately, I ensure that all content aligns seamlessly with brand guidelines and effectively drives key performance indicators (KPIs). Whether it\'s developing AI-powered personalization strategies, optimizing creative assets based on performance data, or ensuring brand consistency across all channels, I\'m always looking for opportunities to connect with fellow marketers and share insights.

Experience

1. Associate Director, Dynamic Personalized Content Strategist

   Mediabrands Content Studio

   Apr 2024 — Present · New York, NY, US

Education

• Archbishop Mitty Highschool

  High School

  2006 — 2010

• San Francisco State University

  Bachelor of Science - BS

  2010 — 2014

Skills

• Private Events
• Microsoft Office
• Customer Service
• Wine & Spirits Industry
• Retail Banking
• Identifying Sales Opportunities
• Identifying New Opportunities
• Identifying New Revenue Streams
• Fine Dining
• Restaurant Management
• Powerpoint
• Microsoft Excel
• Time Management
• Cashiering
• Public Speaking
• Restaurants
• Leadership
• Teamwork
• Social Media
• Catering
• New Restaurant Openings
• Microsoft Word
• Retail