Karyn Labbe
Paid Media Strategy Director
- Role
- Media Director at Laughlin Constable
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Karyn Labbe
A strategic thought leader driven to challenge the status quo, I bring a strong point of view and even stronger work ethic to deliver on brand goals. I excel in reading analytics and translating the data into a story into a campaign strategy. When it comes to transforming a strategy into an actionable plan, my project management skills are unparalleled. With more than 10 years of cultivating collaborative client, partner and interagency relationships my passion is to connect the right people and projects for success.
Experience
Media Director
Sep 2024 — Present
Developed media strategies for local healthcare and banking B2C clients to achieve business goalsCreated project scopes and tracked team allocations in alignment with overall budgetsBuilt strong client relationships by serving as a strategic partner and tying media results to KPIsHired and trained internal team on channel strategy, reporting analysis, and project managementCollaborated with analytics and research teams to design learning agendas and testing opportunities
Education
Wright State University
BFA
2005 — 2009
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