Karelia Justiniano

WORK HISTORY

EDUCATION

SKILLS

ABOUT KARELIA JUSTINIANO

I specialize in bringing innovative, sustainable flooring solutions to architects, real estate developers, general contractors, and builders across the Washington DC metropolitan area.At Duracryl, I represent a portfolio of climate-positive, Red List Free floor coverings engineered from natural and renewable materials. Every product in our line carries LEED and BREEAM certification — making Duracryl the specification choice for professionals who demand beauty, performance, and environmental accountability in equal measure.With over a decade of experience in consultative, relationship-driven sales, I bring a proven ability to build trust with discerning clients, navigate complex purchasing decisions, and deliver solutions that align with both aesthetic vision and sustainability goals. My background in financial services has sharpened my ability to communicate value clearly, handle objections confidently, and close with integrity.What distinguishes my market approach is genuine geographic and cultural fluency. Born and raised in Bolivia with deep professional and personal ties to Mexico, I bring bilingual capability and authentic relationships to Latin American markets that remain largely untapped for sustainable, specification-grade flooring. In the DMV, I bring an established network of developers, architects, contractors, and institutional contacts built over many years.I am also personally committed to sustainability — not as a talking point, but as a way of life. That authenticity resonates with clients who are increasingly being held accountable for the environmental impact of the materials they specify and install.If you are seeking a flooring partner whose products meet the highest standards of sustainability, design, and durability — and whose representative understands your market deeply — I welcome the conversation. k••••••@duracryl.com 30••••••60