Karun Chendrimada

About Karun Chendrimada

My name is Karun Chendrimada, and I am a people loving, creative problem solver. This means that while I love building relationships, I also love getting deep into marketing strategies and technology. This work involves being able to build strong and genuine relationships with my team, superiors, clients and stakeholders so that I am able to use my expertise to help them tackle macro and micro organizational goals and issues. These goals could be as big as launching a new product, to automating a thank you email from an executive event.I view the world through the lens of: Professional & Entrepreneurial Wellness, Community, Authenticity and Leaving an Impact. This comes to life at the intersection of always being curious and building relationships which results in strategizing, identifying opportunities for growth, and rallying people around a mission. Bringing this mindset to my career results in a proven track record for lead growth, outlining long-term strategic marketing frameworks, picking up new skills every few months, and constantly looking for ways to improve results.Highlights- Adobe Marketo Certified Expert- 6 Years of Marketing Automation (Marketo and Pardot Combined)- 8 years of leading demand generation campaigns- 3+ years of marketing project management (Airtable/Wrike/Jira/Basecamp)- 4+ years of ABM- 7 years of Salesforce admin- 4+ years of RevOps data analysis- 1 year of being able to DJ on the weekends- 1 month of getting paid to teach a friend how to drive manual

Experience

1. Principal Associate, Marketing Operations

   Capital One

   Dec 2024 — Present

   Expanded qualified marketing database by 28%, increasing top-of-funnel pipeline capacity through the combined efforts of digital, email, content, and field event marketing while partnering with Sales Ops on campaign health reporting- Reduced internal campaign creation complexity and friction derived from siloed teams and subtasks by creating standardized campaign briefs and rigid process documents that worked across Creative, Legal, Product, GTM (Sales) and Marketing- Owned the strategy, content direction, and launch timelines for the email channel of our marketing mix, while aligning with Product Marketing and GTM- Supervised a team of contractors through the creation, build and implementation of new and improved email templates - Increased trust in our database by improving the accuracy of specific lead data fields to near 100%, some starting as low as 32%, which resulted in minimized discrepancies between Marketo and Salesforce- Reduced lead-to-opportunity latency from multiple days to 24 hours, accelerating pipeline velocity and improving sales response SLAs by implementing more rigid automations, specialized smart lists, and dedicated daily list reviews- Improved average email open rates by 4% and CTR by 7% through analysis-backed industry segmentation, more tactical send days and times, and better email design and content- Championed better and more robust campaign ROI, funnel, and forecast analysis with the use of new templatized Salesforce Dashboards, Marketo email and program reporting, and the build out of an interactive KPI library for stakeholders to understand our capabilities and limitations

Education

• Northeastern University

  Bachelor of Business Administration - BBA, Marketing

• Northeastern University

  Bachelor's, Marketing, and Finance

  2009 — 2014

• Northeastern University

  Bachelor's of Science, Business Administration

  2009 — 2014

Skills

• Microsoft Office
• Photoshop
• Music Production
• Final Cut Studio
• Public Speaking
• Creative Problem Solving
• Qualtrics
• Sql
• Portfolio Management
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Direct Sales
• Market Research
• E-Commerce SEO
• Event Planning
• Management
• Analytics
• Start-Ups
• Research
• Salesforce.com
• Marketing
• Social Media