Kartik W.

About Kartik W.

Visionary marketing leader with 10+ years of experience driving revenue growth, brand transformation, and customer engagement across SaaS, enterprise tech, and digital-first organizations. Proven success in leading global marketing operations, demand generation, and account-based strategies that align with business goals and accelerate pipeline velocity.Dynamic Marketing Strategist: Adept at building high-performing teams, scaling marketing functions, and delivering measurable impact through data-driven decision-making and marketing automation. Customer-Centric Innovator: Expert in orchestrating full-funnel marketing strategies, integrating AI-powered personalization, and leveraging omnichannel campaigns to drive acquisition, retention, and brand loyalty. Played a pivotal role in preparing customer data for enterprise-wide initiatives like Territory Opportunity and Customer 360, enabling deeper segmentation, personalization, and strategic targeting across the buyer journey.People Leadership: Currently leading a team of 10 marketing and operations professionals at Gartner, driving initiatives that enhance sales efficiency, data integrity, and campaign performance. Known for fostering a culture of ownership, collaboration, and continuous improvement across cross-functional teams.Key Achievements:Global Demand Generation & ABM: At Netcore Cloud and Kellton Tech, led multi-regional ABM and demand generation programs across APAC and EMEA, increasing MQL-to-SQL conversion by 35% and reducing CPL by 28% through strategic targeting and personalization.Marketing Operations & Automation: Built scalable marketing operations frameworks using Salesforce, HubSpot, and Marketo. Introduced lead scoring, campaign attribution, and reporting dashboards that improved marketing ROI visibility and sales alignment.Data-Driven Sales Enablement: At Gartner, spearheaded lead enrichment and client database optimization projects, enhancing data accuracy and enabling sales teams with actionable insights contributing to a $5M+ qualified pipeline.Cross-Functional Leadership: Managed global marketing teams and collaborated with product, sales, and customer success to launch integrated campaigns, drive product adoption, and support revenue expansion across enterprise accounts.AI & Martech Integration: Leveraged AI tools for content generation, predictive analytics, and customer segmentation, enabling hyper-personalized campaigns and improving engagement metrics by over 40%.

Experience

1. Manager Tp & a (Gsso)

   Gartner

   Apr 2025 — Present · Gurugram, IN

   As a Manager in the TP & A function at Gartner, I lead a team of professionals focused on optimizing sales operations through strategic data initiatives and business-aligned analytics. My role bridges data integrity with commercial execution, ensuring sales teams are equipped with accurate, actionable insights.Key Responsibilities & Achievements:Business-Driven Data Strategy:Led the Lead Enrichment and Client Database Optimization programs, improving data accuracy and completeness across key systems. These efforts supported enterprise-wide initiatives like Territory Opportunity and Customer 360, enabling precise segmentation and territory planning.Territory Opportunity Enablement:Aligned customer data with go-to-market strategies, helping sales leadership identify whitespace, prioritize accounts, and allocate resources more effectively.Customer 360 Readiness:Consolidated and standardized client data across systems to build a unified customer view, enhancing forecasting, account planning, and engagement.Cross-Functional Collaboration:Partnered with Sales Tech and MarTech teams to align data infrastructure with business needs, streamline campaign execution, and improve lead routing and scoring.Team Leadership:Manage and mentor a team of analysts and specialists, fostering a culture of accountability, innovation, and continuous improvement.Process Optimization:Implemented system-level enhancements to streamline workflows, reduce manual effort, and improve reporting accuracy driving operational scalability.

Education

• Indian Institute of Planning and Management

  Master of Business Administration (M.B.A.), Marketing

  2011 — 2013

• MANAV RACHNA, FARIDABAD INSTITUTE OF TECHNOLOGY

  BACHELORS IN JOURNALISM AND MASS COMMUNICATION, Mass Communication/Media Studies

  2008 — 2011

• Manava Bharti India International School

  CBSE, N.A.

  1993 — 2005

• SUMMER FIELDS SCHOOL

  XIIth, Commerce with Information Practices & Physical Education

  2005 — 2007

Skills

• Sales Management
• Advertising
• Negotiation
• Marketing Management
• Market Analysis
• Email Marketing
• Corporate Events
• Team Building
• Management
• Lead Generation
• New Business Development
• Powerpoint
• Microsoft Excel
• Social Media
• Quantitative Research
• Marketing Research
• Business Intelligence
• Leadership
• Salesforce.com
• Event Planning
• Online Research
• Corporate Communications
• Public Speaking
• Salesforce
• Computer Hardware
• Product Marketing
• Google Research
• Social Media Marketing
• Team Motivation
• Marketing Communications
• Business Development
• Workshop Facilitation
• Customer Service
• Qualitative Research
• Competitor Intelligence
• Marketing Strategy
• Event Management
• Teamwork
• Team Management
• Market Research