Kartik Shashank
Senior Lead @Fidelity Investments
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WORK HISTORY
Senior Lead @Fidelity Investments
Media Optimization & ROI: Quantify marketing effectiveness across diverse media portfolios to drive strategic spend optimization and maximize ROI. Strategic Forecasting: Develop and maintain robust KPI forecasting models, providing leadership with critical visibility into performance trajectories to guide long-term business strategy. Data Storytelling: Synthesize complex marketing datasets into compelling, actionable narratives that empower business stakeholders and media partners to make evidence-based decisions.
EDUCATION
Guru Gobind Singh Indraprastha University
Bachelor of Technology (B.Tech.), Computer Science
Ved Vyasa D.A.V. Public School
Undergrad, Science
SKILLS
ABOUT KARTIK SHASHANK
Senior Lead with 15+ years of experience driving marketing effectiveness in the FMCG and financial services sectors. Uniquely qualified by a career trajectory spanning the full data lifecycle - evolving from technical execution (SQL/Unica) to strategic ownership of high-impact Marketing Mix Modeling frameworks. Currently serving as the functional owner for a next-generation platform rebuild, directing vendor roadmaps and translating complex analytical insights into executive investment decisions, bridging the gap between technical data engineering and business strategy to optimize marketing ROI.
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