Kartik Sharma

About Kartik Sharma

Communications professional with 12 years of experience in managing, protecting, and enhancing offline & online reputation of corporate and technology brands. Managed large mandates of global and Indian brands: Tata Consultancy Services, Mondelēz International, OTIS, Verizon, Teradata, Jack Hidary Foundation, World Economic Forum, Ministry of Women and Child - Govt. of Maharashtra among others. Well-rounded experience in public relations, public affairs, social media communications and a sound understanding of both corporate and agency structures. Handled and effectively managed online and offline crises which went on to become case studies later. My approach blends cultural and sub-cultural insights with contextual storytelling to simplify complex B2B narratives, making them more relatable, human, and impactful across platforms. From content and campaigns to community engagement and analytics, I lead with a data-informed, audience-first mindset.At Persistent Systems, as the head for social media, I drive the organic social media strategy to elevate brand presence, engage global and regional audiences, and support business growth. Previously, at Tata Consultancy Services, I was part of the global corporate social media team, I led social media strategy and execution for the corporate brand across key platforms including LinkedIn, Twitter, Facebook, Instagram, YouTube, and more. During my time there, I played a key role in significantly growing our followers from 3 mn to 17 mn while sustaining industry-leading engagement rates.I have a post-graduate degree in Corporate Communications from Manipal Institute of Communications and a degree in mass media (journalism) from Mumbai University. A music aficionado, I have learnt Tabla for close to 10 years and I play 15 musical instruments, some amongst them are the handpan, didgeridoo, jewsharp, keys, tongue drum, djembe.I teach Djembe, a traditional African instrument at the Shishyaa Waldorf School over the weekends. I have been featured in publications like Hindustan Times, Mid Day and DNA.

Experience

1. Global Social Media Lead

   Persistent Systems

   Apr 2025 — Present · Pune, IN

   At Persistent, as the global lead for social media, I drive the organic social media strategy to elevate brand presence, engage global and regional audiences, and support business growth.

Education

• University of Mumbai

  Bachelors in Mass media (Journalism), Journalism

  2008 — 2011

• Manipal Institute of Communication

  MS Communications , Corporate Communication

  2011 — 2013

Skills

• Digital Marketing
• Strategic Public Relations Planning
• Editing
• Magazine Articles
• Report Writing
• Marketing
• Blogging
• Research
• Corporate Communications
• Advertising
• Public Relations
• Media Relations
• Television
• Music Theory
• Social Media
• SEO
• Social Media Marketing
• Creative Writing
• Press Releases
• Digital Media
• Integrated Marketing
• New Media