Kartik Doraiswamy

About Kartik Doraiswamy

Value first. Capture second. Most companies reverse the sequence—and wonder why growth stalls.With 15+ years in pricing & revenue architecture, I\'ve learned that sustainable growth comes from understanding the delicate balance between value creation and extraction, founded on both strategic vision & technical depth. Too often, companies rush to monetise without establishing genuine customer value—or create immense value but fail to capture their fair share. My work sits at this intersection, designing monetisation systems that align customer success with business growth.Where others see rate cards, I see behavioural economics, value exchanges and statistical models. I don\'t just set prices—I architect revenue ecosystems powered by analytics. This means understanding how pricing influences product roadmaps, shapes customer relationships, & determines whether you build a transaction or a transformation.I\'m a player-coach by conviction. Leaders earn credibility through craft, not title. I still write R code to model price elasticity, conduct customer interviews on willingness-to-pay, and architect scalable analytics infrastructure. In an era of AI & automation, leaders who understand both strategy & implementation build the most resilient businesses. I am that leader.Exceptional monetisation means mastering one trade—the one that requires understanding all the others. The best pricing leaders are multilingual: fluent across engineering constraints, sales dynamics, financial models, data science, and customer psychology. This complexity is precisely what makes the work endlessly fascinating.I\'m drawn to companies tackling complex value challenges: marketplaces balancing participant economics, subscription platforms optimising engagement over extraction, or AI companies pioneering consumption models that democratise access while sustaining innovation.I contribute to thought leadership through the editorial board of the Journal of Revenue & Pricing Management and speaking at global conferences. But my greatest satisfaction comes from building monetisation capabilities that outlast any individual contribution.If you\'re building something that matters & need a leader who combines data science depth with strategic thinking—whether architecting analytics infrastructure or designing pricing strategies—let\'s connect.Monetisation Strategy | Pricing & Packaging | Data Science | AI Monetisation | SaaS | Product-Led Growth | R/Python/SQL | Cohort Analysis | Usage-Based Models | CLTV | Behavioural Economics | A/B Testing | Product Analytics

Experience

1. Senior Director

   Rms

   Nov 2022 — Present · San Francisco, CA, US

   Drove the product and monetization strategy for RMS’s Climate, Data, and Geocoding portfolios with a focus on new product introductions, portfolio line optimization, intra-business-unit bundling, pricing, packaging and discount management

Education

• Melbourne Business School

  Master of Business Administration (MBA), Marketing, Finance

  2012 — 2014

• RMIT University

  Bachelor of Applied Science, Mathematics

• NYU Stern School of Business

  Master of Business Administration (MBA) - Exchange, Business Analytics

  2014 — 2014

• Sishya

  High School

Skills

• Forecasting
• Business Analysis
• Analysis
• R
• Product Management
• Sql
• Segmentation
• Strategy
• Pricing Analysis
• Market Research
• Pricing Strategy
• Customer Insight
• Market Analysis
• Competitive Analysis
• Pricing
• Cross-Functional Team Leadership
• Data Analysis
• Marketing Strategy
• Project Management
• Analytics
• Business Strategy
• Analytical Skills
• Business Intelligence
• Product Marketing
• Statistical Modeling
• Marketing
• Financial Modeling