Kartikay Gaur

About Kartikay Gaur

I came from Political Science. Not marketing school, not an agency, not a growth team at a funded startup.That means I learned to think before I learned to execute. I analyze systems, incentives, and decisions — and that is exactly how I approach marketing now.Currently: BD Associate at Axionix Technologies (SaaS), where I work across outreach, partnerships, and growth. Pursuing my MBA in Marketing & Finance at Dr. D.Y. Patil Vidyapeeth, Pune — with AI, Python, and business analytics embedded in the curriculum.What I am building here:→ How AI is changing digital marketing execution — practically, not theoretically→ Python and analytics applied to real marketing problems→ What working inside a SaaS startup teaches you about growth that no classroom does→ Honest breakdowns of campaigns, strategies, and tools — with data, not just opinionsI am not an expert yet. I am building toward one — in public.If you are on the same path, or you hire people who are — follow along.

Experience

1. Business Development Associate

   Axionix Technologies

   Oct 2025 — Present

   Identified and researched potential clients and business opportunities to expand the company\'s customer base through structured market analysis.2. Generated and qualified leads via LinkedIn outreach, email campaigns, and networking — giving me direct exposure to how messaging and positioning affect response rates.3. Conducted initial client communication to understand business requirements and introduce company services.4. Assisted in requirement gathering, client communication, and scheduling business meetings with senior stakeholders.Applying MBA learnings in marketing analytics and AI tools to improve outreach targeting and campaign performance.

Education

• University of Delhi

  Bachelor of Arts, POLITICAL SCIENCE HONOURS

  2018 — 2021

• Pragyan School

  Senior Secondary , Humanities Stream

• Dr. D. Y. Patil Vidyapeeth

  Master of Business Administration - MBA