Kartik Thakur

About Kartik Thakur

Growth-focused marketing professional with 7+ years of experience driving revenue through Performance Marketing, Retention Strategy, and Data Analytics across RMG and E-commerce businesses.Managed revenue portfolios of ₹30 Cr+ monthly and scaled campaigns with ₹5–6 Cr ad spends across Meta and Google Ads, optimizing ROAS, CAC, and LTV for sustainable growth.Strong in lifecycle marketing (CleverTap & KWIKENGAGE), cohort analysis, funnel optimization, and data-driven experimentation. MBA in Business Analytics with hands-on expertise in translating raw data into actionable growth strategies.I thrive in high-ownership roles where performance, retention, and revenue intersect.

Experience

1. Campaign Manager

   Divine Hindu

   Dec 2025 — Present · Gurugram, IN

   Driving end-to-end growth initiatives with primary ownership of revenue scaling and marketing efficiency.• Managing ₹5–6 Cr monthly ad spend across Meta Ads & Google Ads, optimizing campaigns for scalable and profitable revenue growth.• Leading performance marketing strategy including audience targeting, creative testing, bid optimization, and budget allocation to maximize ROAS and revenue scaling.• Monitoring daily performance metrics such as ROAS, CAC, CTR, CVR, CPA, and blended ROI, ensuring efficient capital deployment.• Owning CRM and retention marketing through KwikEngage, building automated lifecycle journeys and executing manual campaigns to improve repeat purchase rate and LTV.• Designing segmentation-based campaigns for existing users to increase retention, purchase frequency, and monetization.• Cleaning and structuring raw data from Unicommerce and website backend systems, converting unstructured data into actionable marketing insights.• Creating user cohorts and behavioral segments to improve targeting efficiency across both performance and CRM channels.• Developing internal dashboards to track campaign performance, funnel metrics, and revenue contribution for data-backed decision-making.

Education

• B.S. College, Danapur

  Bachelor of science B. Sc., Mathematics

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  M.B.A, Business Analyst