Kartik V.

About Kartik V.

Results-Driven Professional | 2.5+ Years of Experience Driving Business Growth through Data-Driven Insights, AI-Powered Solutions, and Strategic Analysis I leverage data analytics, AI, and business acumen to drive business growth, optimize operations, and inform strategic decisions. My expertise includes- Data Integration and Revitalization - Statistical Analysis and Modeling - Data Engineering and Optimization - AI-Powered Solutions for Business Growth - Automation and Process Optimization - Business Requirements Gathering and Analysis - Solution Development and Implementation - Stakeholder Management and Communication In my current organization, I\'ve worked on projects that have- Boosted conversion rates through targeted marketing strategies - Streamlined processes to improve efficiency - Implemented AI-driven solutions to automate and optimize business workflows - Analyzed business needs and developed tailored solutions - Collaborated with stakeholders to drive business outcomes I\'m passionate about harnessing the power of data, AI, and strategic analysis to drive business success, fuel growth, and deliver strategic value.

Experience

1. Analyst, Marketing & Data Insights

   Cvent

   Aug 2022 — Present · Gurugram, IN

   Contact Utilization and Engagement Optimization1. Utilizing the Database: The primary goal of this project is to effectively utilize the database by integrating and utilizing freshly acquired contacts from different sources, such as Salesforce, Marketo, and third-party data. This involves efficiently managing and organizing the influx of new contacts.2. Increasing Engagement: The project aims to enhance engagement rates by increasing the conversion rate of unengaged contacts to engaged ones. The focus is on revitalizing relationships with contacts who have previously shown little or no interaction with the organization.3. Optimization: Another essential objective is to optimize the efficiency of processes within the project. The goal is to significantly reduce the time taken to perform these tasks, from the previous range of 40-60 hours down to 4-6 hours, streamlining operations and saving valuable resources.Impact: The project\'s outcomes have had a substantial impact on the organization:1. Average Delivery Rate: The average delivery rate of communications has seen a remarkable improvement, increasing to 95%. This indicates that a higher proportion of messages and content is successfully reaching the intended recipients, leading to enhanced communication effectiveness.2. 800k+ Unique Contacts Touched and Converted Engagements: The project has successfully managed and interacted with over unique contacts. Through the project\'s engagement strategies, over previously unengaged contacts have been successfully converted into engaged contacts.3. In summary, the substantial increase in the delivery rate, coupled with touching a large number of unique contacts and converting thousands of previously unengaged individuals into engaged contacts, showcases the project\'s positive impact on the organization\'s outreach and relationship-building efforts.

Education

• St. Joseph's Senior Secondary School Kanpur

  High school

  2003 — 2014

• Delhi Technological University (Formerly DCE)

  Bachelor of Technology - BTech

  2018 — 2022