Kartik Meyan

About Kartik Meyan

Digital Marketing Director with 7+ years of experience building and scaling ROI-driven strategies across BFSI, FMCG and eCommerce. I specialize in connecting performance data, creativity and automation to deliver measurable growth.At Mindshare Fulcrum (WPP Media), I manage $2M+ monthly media investments, driving significant growth in brand revenue and digital engagement through AI-driven bidding strategies, conversion optimization frameworks and predictive analytics. My focus lies in transforming marketing intelligence into measurable business outcomes.Previously at PureTech Digital and iProspect (Dentsu Aegis), I led multi channel performance campaigns for BFSI, fintech and D2C brands achieving 122% app growth, 32% sales uplift and 150% increase in lead volume through precise targeting, data integration and marketing automation. I combine strategic thinking with hands on expertise across:• Paid Media: Google Ads, Meta, LinkedIn, TikTok, DV360, Amazon DSP• Analytics: GA4, GTM, Looker Studio, Attribution Modeling• Automation & MarTech: HubSpot, Marketo, CRM Integrations, GTM• Growth Strategy: Conversion Optimization, Lifecycle Marketing, AI-assisted personalizationHonored among the Top 30 Under 30 (SS 2025) for excellence in digital innovation, I am deeply committed to continuous learning and evolving with emerging technologies. Currently exploring growth opportunities in Singapore and Dubai where digital transformation and AI-led marketing are shaping the next wave of brand evolution.

Experience

1. Director - Digital

   Mindshare

   Dec 2023 — Present · Mumbai, IN

   WPP Media owned Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.Responsible for more than US Mn in annual media investment, Mindshare delivers an advantage to clients with insights into media marketplaces and consumer audiences. MCG• Managing $2M+ monthly digital ad spend for key Leading FMCG brands like Knorr, Hellmann\'s, Kissan, Magnum, Kwality Walls, Lipton, Taj Mahal & Horlicks.• Integrated AI-driven bid optimization to improve ROAS and reduce CPA by 26%.• Implemented MarTech framework (Apify + GA4 + GWI) reducing benchmarking time by 60%.• Collaborate with media, data, and creative teams to deliver omnichannel strategy recognized for innovation.• Awarded Top Contributor 2024 for digital excellence.