Kartik Chamoli
Lead Concept Visual Merchandiser - Manager @Snitch
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WORK HISTORY
Lead Concept Visual Merchandiser - Manager @Snitch
Bengaluru, IN
Drive the visual narrative for a dynamic menswear fast fashion brand by conceptualizing and executing compelling in-store experiences across pan-India outlets. Lead seasonal concept development, storyboarding, and visual rollouts aligned with fashion trends, brand identity, and commercial strategy.• Strategize and implement window displays, product presentations, and fixture zoning to boost footfall and conversion.• Develop and implement VM and NSO (New Store Opening) guidelines to ensure a cohesive brand identity across India and to support regional team training and execution excellence.• Collaborate with design, marketing, and retail operations to align brand storytelling across channels.• Guide a team of regional VMs, ensuring consistency in execution, store compliance, and performance.• Analyze consumer behavior, store KPIs, and trend forecasts to continuously refine visual merchandising effectiveness.• Pioneer innovation in props, layout, and storytelling to strengthen brand differentiation in a hyper-competitive market.
EDUCATION
National Institute of Fashion Technology India
Bachelor of Design, Fashion and Lifestyle Accessory Design
Sarla Chopra D.A.V. Public School
Senior Secondary, Fine/Studio Arts, General
ABOUT KARTIK CHAMOLI
Creative professional with a Bachelor\'s degree in Design from the National Institute of…
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