Kartik Agarwal
Advanced Analytics and Business Consulting | ZS Associates
- Role
- Decision Analytics Associate at ZS
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Kartik Agarwal
Experienced in front-end Business Consulting with a demonstrated history of working in the Business Management Consulting industry. Has worked and interacted with fortune 500 pharma clients throughout the globe with primary focus on USA and Canda clients, solving business problems and providing solutions using advanced analytics, startegic consulting, client management and reporting. Possesses strong Analytical skills - MMix RoI Analysis, PR Analysis, Test and Control Analysis and Descriptive Competitor Analysis being some of the key analyses that I have worked on. Skilled in Python, R, MS Excel (Advanced), MS PowerPoint, My SQL and SQL Server Reporting Services (SSRS). A strong research professional with a Bachelor of Technology - BTech focused in Information Technology.
Experience
Decision Analytics Associate
Apr 2021 — Present · Gurugram, IN
Lead a team of 3 junior associates and mentored them.Worked directly with clients from various geographies and lead presentations with key business stakeholders.Determined the impact of various marketing channels on sales using linear regression incorporating seasonality and market events and analyzed ROMI using PR results.Optimized marketing mix investment for various products of clients in order to maximize ROMI, alongside providing various investment scenarios to further boost sales or better ROMI.Worked on Go-To Market strategy projects such as Sales Effort Strategy, Targeting, Alignment and Sizing of SF team for both launch as well as LOE products.Carried out Test and Control analysis using Euclidean Distance to analyze the effectiveness for various pilot promotional tactics.Built from scratch, an interactive excel dashboard with a user-friendly interface that showcased clear business KPIs.Created one-click automated jupyter notebooks for KPI calculations of various marketing channels for multiple products.Worked on various PLD analyses and data cuts using azure databricks for the same.Performed ad-hoc analysis as and when proposed by the client and brainstormed solutions alongside to help client leadership take better, well-informed business decisions.
Education
St. Francis De Sales School
High School
2002 — 2016
Maharaja Surajmal Institute Of Technology
Bachelor of Technology - BTech
2016 — 2020
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