Kartick Shankar

About Kartick Shankar

Rich experience of over 19 years in the consumer product industry in marketing, building brands and delivering business growth, across categories - chewing, confectionery, mouth freshener, cigarettes & cement• Key strengths include strategy, new product development, renovation of brands, brand communication, GTM strategy and people development• Specialist in developing brand propositions and best-in-class brand communication• Passionate about identifying consumer insights, building new product lines from scratch and developing people

Experience

1. Vice President (Marketing)

   ITC Limited

   Sep 2018 — Present · Kolkata, IN

   Vice President (Marketing) – Cigarette Business- Responsible for business delivery and portfolio managementMarketing Manager – Cigarette Business- Responsible for business delivery of portfolio of brands, new brand launches and modernizing existing trademarks Category Development Manager – Next Generation Products- Responsible for incubation of new categories

Education

• Symbiosis Center For Management and Human Resource Development

  PGDM - Marketing

  2003 — 2005

Skills

• Marketing Research
• Business Strategy
• Fmcg
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Development
• Marketing
• Team Management
• Segmentation
• Customer Insight
• Management
• Competitive Analysis
• Market Research
• Marketing Communications
• Fast-Moving Consumer Goods (Fmcg)
• Market Planning
• Marketing Management
• Market Analysis
• Integrated Marketing