Kartic Baradwaj Jayakumar

AI & Engineering Consultant @ Deloitte USI | IIM Indore PGP’24 | Product, Strategy & Marketing | Ex-Zoho

Role
Management Consultant at Deloitte
Location
Chennai, TN, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Kartic Baradwaj Jayakumar

I am a dynamic and results-driven professional with a robust background in consulting…

Experience

  1. Management Consultant

    Deloitte

    Jun 2024 — Present · Hyderabad, IN

    I am a dynamic and results-driven professional with a robust background in consulting, product marketing, and leadership. Currently, I am a Consultant at Deloitte USI, specializing in OTT Strategy, where I have successfully delivered projects in Operational Excellence, Go-to-Market (GTM) Strategies, Customer Lifecycle Management, and Product Management. My role involves leveraging analytical insights and strategic frameworks to drive business transformation and growth for clients.Key Consulting Skills:>Strategic Planning & Execution>Operational Excellence>Go-to-Market (GTM) Strategies>Customer Lifecycle Management>Product Management>Data Analysis & Insights>Stakeholder ManagementPrior to Deloitte, I served as a Product Marketing Associate at Zoho, where I spearheaded a $15 million product, achieving over 20% Year-over-Year (YoY) growth. My responsibilities included market research, competitive analysis, product positioning, and developing comprehensive marketing strategies that drove product adoption and revenue growth.Key Product Marketing Skills:>Market Research & Analysis>Competitive Analysis>Product Positioning>Marketing Strategy Development>Campaign Management>Revenue Growth Strategies>Cross-functional CollaborationI hold an MBA from the Indian Institute of Management (IIM) Indore, where I was elected as the General Secretary, demonstrating my leadership and organizational capabilities. My tenure involved leading various initiatives, fostering teamwork, and driving student engagement.I completed my Mechanical Engineering degree from SSN College of Engineering in 2021, which provided me with a strong technical foundation and problem-solving skills.I am passionate about leveraging my diverse skill set to drive impactful results and am always open to exploring new opportunities that challenge me to grow and contribute meaningfully.Feel free to connect with me to discuss potential collaborations or opportunities!

Education

  • The University of Texas at Austin

    Post Graduate Diploma

    2021 — 2022

  • Indian Institute of Management, Indore

    Master of Business Administration - MBA

    2022 — 2024

  • SSN College of Engineering

    Bachelor of Engineering - BE

    2017 — 2021

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Kartic Baradwaj Jayakumar — Management Consultant at Deloitte in Chennai, TN, IN | Unifers