Karthikraja Krishnamoorthy
Associate, Monetization @Voodoo
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WORK HISTORY
Associate, Monetization @Voodoo
Paris, FR
Optimized monetization strategies across a portfolio of top-grossing hybrid casual mobile games, maximizing revenue through intelligent ad placements and A/B testing-Provided regular, detailed reporting and analysis to game studio partners, highlighting key revenue metrics (Ad and IAP revenue), eCPMs, fill rates, player monetization funnels, and optimization opportunities- Managed relationships with major mobile game studios, ensuring seamless integration of ad SDKs, transparent revenue sharing, and adherence to platform policies- Stayed ahead of industry trends, evaluating emerging ad technologies (playable ads, rewarded video, offerwalls etc.) and contributed to studio roadmaps to incorporate innovative ad formats across the game portfolio.
EDUCATION
Loyola College
B.A. Economics , Economics
EDHEC Business School
Dual Degree: Master's in Management & Msc Data Analytics & AI, Business Analytics
ABOUT KARTHIKRAJA KRISHNAMOORTHY
Monetization @ Voodoo.io
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