Karthik N.

WORK HISTORY

EDUCATION

ABOUT KARTHIK N.

I’m a Paid Social Manager with 5+ years of experience in digital marketing, focused on planning and managing full-funnel campaigns across healthcare, CPG, e-commerce, and automotive brands. I’ve worked on everything from building strategies from scratch for new clients to scaling large, established accounts, all while working closely with clients and translating campaign data into clear, actionable insights. Currently, I manage a portfolio of 28 brands with a combined annual ad spend of over $10M. My role covers the full campaign lifecycle from strategy and budget planning to hands-on optimization, reporting, and presenting performance updates that drive real business results. I also lead a team of 4 specialists and 2 coordinators, supporting their day-to-day work, ensuring quality, and helping keep projects running smoothly across teams. Core expertise includes- Full-funnel paid social strategy across Meta, TikTok, LinkedIn, Pinterest, Snapchat, X, and Reddit - Media planning and budget management, including forecasting and pacing - Audience strategy, including custom, lookalike, and retargeting segments - Performance optimization through A/B and multivariate testing - Tracking and measurement, including pixel implementation and GA4 reporting I’m also experienced with tools like Hootsuite, Sprout Social, Tableau, Canva, CapCut, and AI platforms such as ChatGPT, Claude, and Gemini. Overall, I enjoy finding ways to improve performance, scale campaigns efficiently, and simplify complex data into insights that teams and clients can easily understand and act on.