Karthik Kumar
AVP Marketing | ABM & Revenue Marketing Leader | Design Thinking–Led | Enterprise B2B GTM
- Role
- AVP Marketing at Iiht Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Karthik Kumar
I’m a B2B marketing leader with experience building and scaling Account-Based Marketing and revenue-focused growth programs for enterprise organizations.My work sits at the intersection of ABM strategy, enterprise deal support, and sales alignment, helping teams navigate complex buying cycles and high-value deals.I’ve operated in revenue-first environments with direct alignment to sales leadership and the C-suite, supporting large enterprise accounts across India, the US, and APAC.I bring a design-thinking lens to ABM and revenue marketing, using customer insight, systems thinking, and experimentation to solve business problems beyond campaign execution. Alongside strategy, I’ve owned CRM and attribution systems and built lean, scalable marketing operations that prioritize impact over activity.I’m currently open to senior marketing, ABM, and revenue marketing leadership roles in established B2B organizations where marketing is expected to drive measurable business outcomes.
Experience
AVP Marketing
May 2021 — Present
Education
Thakur College of Engineering and Technology
B.E., Information Technology
2003 — 2007
Hult International Business School
Master's Degree, Marketing in International Business
2014 — 2015
Welingkar Institute of Management
PGDM- Business Design, Design Thinking
2009 — 2011
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