Karthik Kumar
Product Marketing Lead at Freshworks | Product launches, adoption strategies, & product-led growth
- Role
- Product Marketing Lead at Freshworks
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Karthik Kumar
As a cross-functional product marketing specialist wearing a generalist hat with six+ years of experience in SaaS, I bring a unique perspective to the table. I come from a multidisciplinary background of visual design, professional writing, and media science. I\'ve made the most use of my time to explore every opportunity to work on the full stack of product marketing. I bridge the gap between product, sales, marketing, and customer success teams to deliver full-scale marketing that improves customer experiences. I\'ve built landing pages, product messaging and branding, created collateral to enable sales & marketing teams, written copy for multiple customer service products and social media, established a UX research process, and enabled product design teams. I\'ve experience improving customer engagement, acquisition, and retention across multiple touch points with marketing automation tools.🤝 At the end of the day, whether I\'m working on a deck for sales enablement or leading a product marketing team, I always keep the customer at the forefront of my mind.
Experience
Product Marketing Lead
Apr 2024 — Present · Chennai, IN
Education
College of Engineering, Guindy
M. Sc. Electronic Media (Integrated), Media Science
Padma Seshadri Bala Bhavan Sr. Sec. School
High School
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