Karthik Jeganathan
Director, Account Planning at Purple Mango Creative Solutions (P) Ltd
- Role
- Director, Account Planning at Purple Mango Creative Solutions P Ltd
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Karthik Jeganathan
Operations and transformation leader with 18+ years of experience driving large-scale…
Experience
Director, Account Planning
Purple Mango Creative Solutions P Ltd
Feb 2010 — Present · Chennai, IN
Liaising with clients to learn the background of the brand and advising on relevant marketing communication strategies.• Gaining a comprehensive context for advertising strategies and to suggest means to reconcile differences between consumers\' current perceptions of the brand and desired brand image.• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.• Commissioning research from outside organizations to inform advertising strategies, using both qualitative methods, such as focus group discussions and structured interviews, and quantitative methods, such as demographic profiling and questionnaire.
Education
Advertising Club of Madras
PG Diploma, Advertising Management
2005 — 2006
Kodaikanal International School
IB, High School Diploma
1998 — 2002
Loyola College
B.B.A., Business Administration
2002 — 2005
University of Strathclyde
MSc, International Marketing
2007 — 2008
Digital Marketing Institute
Professional Diploma in Digital Marketing, Digital Communication and Media/Multimedia
2013 — 2013
Skills
- Corporate Communications
- Strategy
- Management
- Integrated Marketing
- New Media
- Brand Management
- Marketing Strategy
- Brand Development
- Social Media
- Marketing Research
- Social Media Marketing
- Online Advertising
- Marketing
- Account Management
- Marketing Communications
- Lead Generation
- Market Research
- International Marketing
- New Business Development
- Strategic Communications
- Online Marketing
- Business Planning
- Business Development
- Digital Marketing
- Advertising
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