Karthikeyan Yoganandhan
Strategic Technology Architect | Salesforce Marketing Cloud & Marketing Automation Leader | Driving ROI through Omnichannel Campaigns
- Role
- Technology Architect at Cognizant
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Karthikeyan Yoganandhan
Strategic Technology Architect with 12+ years of experience in global marketing automation, platform governance, and omnichannel campaign delivery. Proven success in scaling enterprise solutions across Salesforce Marketing Cloud, Pardot, Oracle Eloqua, and Adobe Campaign Classic.I specialize in enterprise-wide migrations, cross-regional enablement, GDPR-compliant omnichannel campaigns, and marketing automation excellence that drives measurable outcomes in customer engagement, lead conversion, and ROI.Key achievements include:* Innovation Champion 2025 for excellence in marketing automation and cross-regional enablement.* Delivered 40% faster campaign deployments and USD 616K in client savings through automation and governance.* Boosted webinar engagement by 30% via WhatsApp and Mobile Studio integrations.* Contributed to Oracle Markie Award wins for Best Audience Creation, IT-Marketing Collaboration, and Extraordinary Email.Certified in Salesforce Marketing Cloud (Consultant, Developer, Admin, Data Cloud, and Email Specialist), Adobe Campaign Classic, and Oracle Eloqua. Passionate about leveraging automation and data-driven strategies to transform enterprise marketing performance.
Experience
Technology Architect
Sep 2021 — Present · Coimbatore, IN
Education
The Kavery Engineering College
Bachelor of Technology (B.Tech.), Information Technology
2006 — 2010
Sri Ragavendra Higher Secondary School
Higher Secondary Certificate, Mathematics and Electrical
2004 — 2006
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