Karthikeyan Ramakrishnan
Sr Manager Analytics @Intentwise
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WORK HISTORY
Sr Manager Analytics @Intentwise
EDUCATION
PSG College of Technology
Bachelor of Engineering (BE)
Indian Institute of Technology, Madras
Mtech
XLRI Jamshedpur
MBA
SKILLS
ABOUT KARTHIKEYAN RAMAKRISHNAN
CPG Analytics + Marketing /Sales professional with 13 years of experience in Brand Management, innovation, Communication and business development and 3 years of experience in analytics in e-commerce, sales enablement, PoS data Summary of Analytics experience: working with top CPG firms in North America in forecasting sales in ecommerce/ exploring digital sales drivers and enabling Suggested order + Next best action framework for B&M channels. Summary of Marketing stints: Planned purchase category targeting mothers - Cadbury Bournvita / Bournvita Lil champs Impulse category targeting teens/youths - Cadbury Choclairs Home care (Household Insecticide)- GoodKnight Coil & Fast Card, PREMIUM Room Freshener Personal Care (Soaps, Talc) targeting Men - PARK AVENUE Soaps, Talc Summary Sales stint: Handled sales in Metro and upcountry market - inspired teams to deliver Top tier growths, Robust Route to Market & infrastructure among ASM territories in the country.
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