Karthikeyan Radhakrishnan

About Karthikeyan Radhakrishnan

Seasoned Channel & Partner Sales Leader with 25 years of experience in the Industrial Automation sector. Proven success in driving distributor growth, partner enablement, and double-digit revenue expansion across India & South Asia. Expert in channel strategy, forecasting, and ecosystem collaboration to deliver sustained business performance.• Highly result-oriented, motivated and dynamic manager of change with a flair for conceptualizing, developing and implementing innovative practices for organizational improvement. • A meticulous planner with expertise in creating business plans towards successful accomplishment of the core objectives. •A Competent Industrial Automation Professional with a core competency in Marketing & Sales Management with a Proven Track Record of Business Establishment in Toughest Business Environments across Verticals.•Strong on Business Development and Sales Management with a deep understanding of Customer Buying Process, Behaviour, Contract Management & Application Know-how. As a seasoned Channel Management leader with over 24 years of experience, I specialize in building high-performing partner ecosystems that drive sustainable revenue growth and market expansion. Throughout my career, I’ve led transformative channel strategies, developed robust partner programs, and empowered distributors, VARs, system integrators, and OEMs to succeed in highly competitive markets.My approach is both strategic and hands-on: from designing scalable go-to-market models to optimizing partner performance through enablement, incentives, and data-driven insights. I thrive at the intersection of sales, marketing, and operations—ensuring alignment across the organization and delivering measurable outcomes.Key accomplishments include: Launching multi-tiered partner programs across regions Doubled partner-driven revenue in under 3 years Building cross-functional governance for co-selling success Driving partner digital transformation and adoption of automation toolsWhether it’s expanding into new markets or nurturing strategic alliances, my mission is simple: enable partners to grow, innovate, and win—together.Let’s connect if you’re passionate about building ecosystems that scale!

Experience

1. Head - Channel Management

   Omron Automation

   Jun 2021 — Present · Chennai, IN

   Roles & Responsibilities.Lead and scale a nationwide channel ecosystem comprising 130+ System Integrators, Solution Partners, and Distributors, managing a ₹500+ Cr business portfolio through structured performance reviews, capability enhancement, and partner onboarding.Drive channel strategy and programs across Greater India to deliver sustained double-digit growth in channel sales and expand Omron’s market share.Design, deploy, and govern the Partner Excellence Program (PEP), ensuring delivery against key KPIs including business plan execution, new partner appointments, industry-focused partner development, technical seminars, events, and exhibitions.Collaborate closely with Branch Managers to align PEP execution with annual target planning, local sales plans, and market-specific growth initiatives.Architect, deploy, and govern the Partner Excellence Program (PEP) for System Integrators, covering:>Business planning & execution >New SI onboarding and capability ramp-up >Industry-focused SI development (Environmental Mobility, F&C, Pharma, Digital, Infra, & Logistics, etc.)>Technical seminars, solution days, exhibitions, and automation events.Drive daily payment collections from Channel Partners in close coordination with the sales team to ensure healthy cash flow.Analyze and manage accounts receivable exposure for Channel Partners and direct customers, working cross-functionally with sales to mitigate risk.Lead channel skill development and enablement, organizing structured training programs, certifications, and promotional initiatives across India.Define and implement channel policies, incentive structures, and solution-based programs to accelerate push sales and solution adoption in line with organizational goals.Conduct periodic evaluations of Channel Partners covering creditworthiness, technical capability, inventory practices, and contractual compliance

Education

• Symbiosis Institute of Management Studies

  PGDBA, MARKETING

  2007 — 2010