Karthikeyan M
- Role
- Data Analytics Manager at LatentView Analytics
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Karthikeyan M
14+ years of Data Analytics experience across verticals like Business planning, Marketing…
Experience
Data Analytics Manager
Sep 2020 — Present
o Managed a team of + 6 members onshore and offshore team that delivers Data Analytics, Data modelling, Dashboarding, Forecasting for Marketing and Business reporting for MBR, WBR, OKR meetings. o Built complex data model using SQL/COSMOS scripting and built Power BI and Titan Dashboards for Marketing Analytics (Paid Media, Owned channel, SEM, Rewards, Email, …) for one of the Top 10 S&P 500 tech giant. o Collaborate with Go to Market, Engineering, Marketing team in building cross functional initiatives for business growth. o Worked multiple Stakeholders in understanding the business requirements and build the end-to-end business solutions. o Present the MBR, WBR and OKR to executives and senior leadership about competitor market share, Product growth and new growth initiatives performance, Market share, VTT from forecast. o Help build the Marketing Measurement and goals learning Plans o Performed multiple ADHOC analysis on User journey and how it impacts product growth, Lifetime value of users, product growth opportunity, optimizing funnel, scoping initiative and build a roadmap, Analysis on user accusation, migration, and retention
Skills
- Requirements Gathering
- Business Objects
- Big Data
- Analytics
- Business Intelligence
- Business Analysis
- Equities
- Strategy
- Sql
- Commodity
- Bonds
- Data Warehousing
- Finance
- Derivatives
- R
- Data Analysis
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