Karthikeya Vadrevu
Performance Marketing Specialist | Paid Social (Meta, LinkedIn, TikTok) | Driving ROAS, CPL & Conversions | Global Campaigns | 7+ Years
- Role
- Paid Social Specialist at Cendyn
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Karthikeya Vadrevu
Performance Marketing professional with 7+ years of experience driving paid social campaigns across global markets (APAC, EMEA, North America) for both B2C and B2B audiences. Experienced in platforms such as Meta, LinkedIn, TikTok, Pinterest, and Snapchat, with a strong focus on audience targeting, campaign optimization, and budget efficiency. Proven track record of improving ROAS, reducing CPL, and driving scalable growth across industries including eCommerce, Hospitality, Banking, Entertainment, and Healthcare.
Experience
Paid Social Specialist
May 2023 — Present · Hyderabad, IN
Lead the planning and execution of paid media campaigns across Facebook, Instagram, and Pinterest, tailored to hospitality and eCommerce verticals.• Monitor and analyze performance using Google Analytics and TapClicks, providing actionable recommendations to stakeholders.• Optimize budgets, creatives, and targeting based on campaign performance to drive efficient cost per result.• Collaborate with creative, content, and product teams to ensure aligned messaging and audience relevance.• Create and deliver detailed campaign reports to clients, focusing on KPIs and business goals.• Conduct A/B testing on creatives and ad formats to determine high-performing combinations.• Utilize ClickUp for project and task management, ensuring timely execution of deliverables.• Implement data-backed strategies to scale campaigns, improve ROAS, and enhance conversion rates.• Audit underperforming ad sets and recommend changes to enhance performance.
Education
K L University
Bachelor's degree, Electrical, Electronics and Communications Engineering
2012 — 2016
KL University
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
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