Karthika Gopal
Head of Marketing Operations at Multiplier | Ex-Freshworks
- Role
- Senior Manager Marketing Operations at Multiplier
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Karthika Gopal
With a decade of experience in the SaaS industry, I have honed my skills in various…
Experience
Senior Manager Marketing Operations
Nov 2024 — Present · Chennai, IN
As a Marketing Operations Leader, I have played a key role in optimizing marketing processes, automating lead workflows, and enhancing sales-marketing alignment. My contributions span across campaign execution, marketing automation, and CRM integration. Campaign Management & ROI Tracking - Successfully structured and launched the Campaign Management framework, ensuring all campaigns are planned in advance, tracked efficiently, and measured for ROI.Account-Based Marketing & Engagement Tracking - Implemented account-level touchpoint tracking in Salesforce, syncing campaigns, tracking impressions, and mapping contact journeys to provide a 360-degree view of account interactions- Built an ABM Dashboard in collaboration with Factors.ai, integrating both Marketing and Sales touchpoints for a holistic view of account engagement.CRM & Marketing Automation (Salesforce & HubSpot)- Experience in HubSpot and Salesforce, ensuring seamless lead management, marketing automation, and data sync between platforms.MarTech & Budget Management- Managing the marketing budget, overseeing planning, execution, and allocation across campaigns, channels, and tools- Handling marketing tools and integrations, including HubSpot, Salesforce, Factors.ai, G2 Crowd, PartnerStack, Make.com, Demio, Consensus, and others to optimize marketing performance.Tool Onboarding & CPL Optimization - Responsible for onboarding new marketing and sales tools, setting up integrations, and partnering with paid referral companies to drive high-quality CPLs.
Education
VELS University
MBA
2010 — 2012
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