Karthik Rajaram

About Karthik Rajaram

With 18 years of robust experience in developing and executing Global Revenue Operations strategy, I have successfully collaborated with Sales Leadership and GTM teams to drive key strategic initiatives. My proven track record includes working with cross-functional teams, such as Sales, Finance, HR, and Customer Success, to lead various go-to-market strategies and drive organizational success.Throughout my career, I have significantly revamped sales processes, demonstrating expertise in GTM Strategy, pipeline management, territory mapping, sales commissions planning, CPQ, and Deal Desk operations. I have pioneered and enhanced sales forecasting processes from scratch, gaining valuable insights into the importance of sales forecasting and pipeline coverage. Additionally, I built my own opportunity health scorer based on key risk factors that could jeopardize opportunities and worked closely with the sales team to address them. My strategic approach to Salesforce.com data hygiene management and the identification of productivity-boosting sales tools has proven highly effective.I have also created key performance metrics, dashboards, and reports that help the GTM organization focus on performance drivers and results. Partnering with Finance, I have driven fiscal planning, budgeting, business KPIs, and process alignment. Collaborating with Marketing, I ensured proper lead management processes, metrics, and policies. Moreover, I implemented knowledge management strategies to continuously increase product knowledge across all GTM teams, becoming a trusted advisor to Field Sales and GTM Leadership. Furthermore, I have driven automation and process efficiency in sales operations, enhancing productivity and streamlining workflows.

Experience

1. Senior Revenue Operations Manager

   Zoom

   Apr 2025 — Present · Bengaluru, IN

   Lead a team of 5 Senior Business and Marketing Analysts to drive business process optimization and support GTM operational excellence.• Optimize Lead-to-Cash workflows using Salesforce CRM and Zuora, improving quoting accuracy, data integrity, and process efficiency.• Build standardized performance metrics, dashboards, and reporting frameworks to enhance visibility and alignment across revenue teams.• Analyze pipeline health, sales performance, and productivity trends to identify risks, uncover growth opportunities, and guide strategic decisions.• Develop forecasting models, capacity plans, and resource allocation strategies to support revenue targets and organizational scalability.• Partner with Sales, Marketing, and Support leaders to streamline processes, improve cross-functional alignment, and accelerate GTM execution.• Implement structured coaching, performance management, and career development programs to strengthen team capability and effectiveness.• Leverage AI-driven automation to eliminate repetitive manual tasks, saving 10+ man-hours per month and improving operational efficiency.

Education

• SRM Arts and Science College

  Bachelor's Degree, Visual Communication

  2003 — 2006

• The University of Salford

  Master's degree, Business, Management, Marketing, and Related Support Services

  2006 — 2008

Skills

• Negotiation
• Market Analysis
• Email Marketing
• Business Transformation
• Customer Retention
• Team Management
• Account Management
• Competitive Analysis
• Start-Ups
• Market Intelligence
• Business Intelligence
• Sdlc
• Telecommunications
• Management
• Sales
• Project Management
• Strategic Planning
• Analysis
• Pre-Sales
• Business Strategy
• Consulting
• Strategic Partnerships
• Crm
• Marketing
• Business Analysis
• Program Management
• Market Research
• Business Process
• Customer Satisfaction
• New Business Development
• Mergers & Acquisitions
• Management Consulting
• Direct Marketing
• Outsourcing
• Business Planning
• Product Management
• Business Development
• Team Leadership
• Leadership
• Brand Management