Karthik V Kovalli

About Karthik V Kovalli

CRM Marketer with 3.5 years of experience into various domains in India with a deep understanding of lifecycle marketing and its impact on customer engagement and retention. I have worked with multiple companies in India to implement their lifecycle marketing strategies namely Meesho(E-Commerce), Paytm(Fintech) and Dunzo(Quick Commerce) successfully. In my current role as a Senior Lifecycle Marketing Associate at Dunzo, I have been a part of the team that successfully implemented lifecycle marketing program that encompassed personalized and customized communications across promotional and drop-off communications across the Dunzo Daily funnel. Highly skilled in analyzing customer behavior, identifying touchpoints, and crafting tailored messaging to drive engagement at each stage of the customer lifecycle. I have a proven track record of developing automated workflows and nurturing campaigns that have resulted in improved conversion rates. Furthermore, I am proficient in utilizing marketing automation platforms such as Clevertap, Mixpanel & Gamooga(similar tools as Hubspot, Marketo and Salesforce Marketing Cloud). I possess a strong analytical mindset, allowing me to interpret data and metrics to make informed decisions and continuously optimize marketing initiatives using Python, SQL and Microsoft Excel.

Experience

1. Senior Business Analyst

   Lowe's Companies, Inc.

   Sep 2024 — Present · Bengaluru, IN

Education

• JSS Academy Of Technical Education, Bangalore

  BE - Bachelor of Engineering, Electronics and communication

  2012 — 2016

• PES University

  Master of Business Administration - MBA, Marketing

  2017 — 2019

• Sri Sathya Sai Loka Pre University College,Alike

  12th, Puc

  2010 — 2012