Karthik S
Digital Marketing Leader | 13+ yrs across Enterprise, Startup & Agency | Scaled SaaS & BFSI Growth | Built Acquisition & Retention Engines | Drove Full-Funnel Growth | Contributed to Multi-Crore ARR & Profitability
- Role
- Marketing Manager at Open Weaver
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Karthik S
With over 13 years of experience in digital marketing, specialize in crafting growth…
Experience
Marketing Manager
Jun 2021 — Present · Bengaluru, IN
ImpactManaging ₹25–₹30 lakh per product per month (portfolio ₹75 lakh–₹1.5 crore/month).Delivering ~2.2–2.8× growth in qualified sign-ups/trials while reducing blended CAC by ~25–40%.Sustaining ROAS ~3.2–4.6× and improving paid CVR by ~18–30% through ongoing ad and landing-page tests.Driving organic lift: sessions +60–110% YoY, non-brand clicks +70–130%, demos/leads +50–90%.Lifting lifecycle metrics: activation +20–35% and trial→paid +10–20% via triggered journeys and improved onboarding.ScopeOwning the full funnel for each SaaS product: awareness → acquisition → activation → expansion.Planning quarterly and re-forecasting; pacing weekly to CAC/ROAS guardrails across SMB, prosumer, and enterprise segments.ResponsibilitiesDefining growth goals (CAC, ROAS, LTV:CAC, pipeline) and allocating budget by marginal return.Running a shared experimentation backlog (ads, creatives, landing pages, onboarding) and rolling out winners across products.Driving SEO compounding (site hygiene, IA, internal linking, content velocity) tied to non-brand targets.Standardizing measurement (conversion taxonomy, event QA, cohort tracking) and publishing executive dashboards.Partnering with Product, Sales, and Customer Success to connect marketing to activation, usage, and revenue; documenting clear monthly/quarterly narratives.
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